How to Get Involved

How to Get Involved in British Curry Day

British Curry Day is all about celebrating and supporting the hardworking people behind the UK’s beloved curry industry. As a restaurant or takeaway, this is an opportunity to engage with your customers, showcase your business, and drive support for the industry. Here are some ideas to help you make the most of the day:

1. Promote the Day to Your Customers

  • In-Store: Use posters or table cards to inform your customers about British Curry Day and how they can participate. Highlight your involvement with phrases like:
    “Celebrate British Curry Day with us—try our special dish, share your meal on social media, or leave us a review!”

  • On Social Media:

    • Announce your participation in British Curry Day with posts leading up to the day.

    • On the day, share stories about your team, behind-the-scenes photos, or popular dishes.

    • Encourage your followers to tag your restaurant in their posts and use #BritishCurryDay.

2. Drive Customer Actions to Celebrate

Encourage Positive Reviews

Ask customers to leave a review on Google, TripAdvisor, or social media. Use messaging like:
“Love your meal? Let us know! Your positive review helps support our team and keeps the spirit of British Curry Day alive.”

Inspire Social Media Posts

Encourage your customers to post about their experience at your restaurant or takeaway. Use prompts like:

  • “Snap a photo of your favourite dish today and tag us!”

  • “Celebrate British Curry Day—share your meal and help keep our industry thriving!”

3. Offer a British Curry Day Special Dish

  • Create a special dish or showcase a signature item from your menu and label it your “British Curry Day Special.”

  • Promote the dish as a way for customers to join in the celebration while enjoying something unique to your restaurant or takeaway.

  • Share the story or inspiration behind the dish on social media to make it more meaningful.

4. Use the Free Resources

  • Download posters, social media graphics, and press release templates from the British Curry Day Resources page: https://www.britishcurryday.org/resources.

  • Use these materials to brand your business as part of the celebration and encourage customer engagement.

5. Share Your Story

  • Post about your team, your journey, or what British Curry Day means to you. Customers love to connect with the people behind their favourite restaurants.

  • Consider a quick “Meet the Team” feature for social media: “Meet [Name], our chef, who has been cooking amazing dishes for over [X years]!”

6. Partner with Local Influencers

Reach out to food bloggers, influencers, or local media to promote British Curry Day. Invite them to visit your restaurant, feature your dishes, or share their experience.

7. Collaborate with Your Community

  • Partner with other local businesses to cross-promote British Curry Day.

  • Work with schools, libraries, or cultural centres to highlight the history of British curry and its impact on the community.

8. Celebrate Your Staff

Use British Curry Day as an opportunity to highlight your team’s hard work. Share photos or videos of your chefs and staff in action, thanking them publicly for their contributions.

Post Suggestions for Social Media

Before the Day:

  • “We’re excited to celebrate British Curry Day this year! Stay tuned for our special dish and ways to get involved. #BritishCurryDay”

  • “British Curry Day is about supporting your local restaurants and takeaways. Join us on 1st December to celebrate with our special dish or by leaving us a review! #SupportLocal”

On the Day:

  • “Happy British Curry Day! Celebrate with us by trying our special dish, posting a photo, or leaving us a review. #BritishCurryDay”

  • “Behind every dish is a hardworking team. Today, we celebrate them and you, our amazing customers! Thank you for your support. #BritishCurryDay”

Let’s Make British Curry Day a Success Together

By encouraging your customers to celebrate in simple ways—ordering a special dish, leaving a review, or sharing on social media—you can help make British Curry Day a national tradition that supports the entire industry. Together, we can highlight the importance of local restaurants and takeaways and keep this incredible industry thriving.